First consumer product made with Solein® available in the United States
PRESS RELEASE
The first consumer product made with Solein® has become available in the United States. Sports nutrition and health supplement company Ambrosia Collective has introduced a protein powder made with Solein for test marketing in the United States, and the company aims to follow the test launch with a nationwide rollout this summer.
Launched under Ambrosia Collective’s brand Planta, the ready-to-mix protein powder is available in the indulgent flavour of salted caramel coldbrew. The product contains 20g of protein per serving with 0g of sugar. The product is available on Ambrosia Collective’s website and on Amazon.
“Since 2018, Ambrosia has sat on top of the market in the plant protein space with the best tasting, best mixing, most optimized amino acid plant protein on the market, not to mention crazy assortment of flavours. To stay on top, you have to stay in touch with what is the latest and greatest. We are very proud to be working with Solar Foods to incorporate Solein into our Planta formula and to bring this innovation to consumers through Planta. It is going to be the biggest innovation in the protein space in the last decade, and we look so forward to continuing this process of developing new flavours with Solein”, says Sean Torbati, co-founder of Ambrosia Collective.
“Solein offers a completely new harvest for humankind: it’s an ingredient unlike anything seen before, and we are delighted that consumers in the United States will now be able to experience it. We are also very excited about how Ambrosia Collective has incorporated Solein into its Planta product line and brought it to market at remarkable speed, demonstrating a rapid and effective integration of Solein into a finished consumer product. While product development timelines vary across companies, we continue to work closely with our customers to support their product development efforts to bring more Solein-powered products to consumers”, says Godert Zijlstra, Chief Commercial and Product Officer of Solar Foods.
Sports nutrition and health supplement company Ambrosia develops and produces performance-focused, vegan-friendly products and simultaneously educates consumers about all approaches and ideas related to unlocking their highest potential. The company offers a wide selection of products for active lifestyles, ranging from protein supplements and health & wellness products to boosting performance and supporting weight management.
Protein products are moving from boosting performance to mainstream
Solar Foods is commercialising Solein in the United States, focusing first on the Health & Performance nutrition market. Before the United States, Solein-powered products have been available for consumers in Singapore. Ambrosia Collective’s ready-to-mix protein powder is the first Solein-powered product to become available for consumers in the United States, and it is also the first Solein-powered protein powder available anywhere in the world.
“Solein excels as an ingredient in the Health & Performance nutrition category. The size of the market in the United States alone is approximately USD 10 billion, and ready-to-mix protein powders are a major sub-category in the protein space, with ever growing consumer demand driven, among other things, by the health trend. Protein products are shifting from boosting performance to mainstream across product categories, and they are not just for gym bags, but increasingly used throughout the day to support an active lifestyle”, Zijlstra says.
Media inquiries:
Maria Rämö, Communications Manager, maria.ramo@solarfoods.com, tel. +358 10 579 3283
Images for editorial use: www.solarfoods.com/media
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What is Solein?
Solein is an all-purpose protein grown with the air we breathe: The unique bioprocess takes a single microbe, one of the billion different ones found in nature, and grows it by fermenting it using air and electricity. Solein is a nutritionally rich and versatile ingredient which can replace protein virtually in any food. Solein can also be used as a fortifier to complement the nutritional profile of various foods: it can be a source of iron, fibre and B vitamins, and it can also bring different techno-functionalities into food products. Learn more at www.solein.com.
About Solar Foods
Solar Foods produces Solein®, a protein created using carbon dioxide and electricity. This innovative production method is independent of weather and climate conditions, eliminating the need for traditional agriculture. Founded in Finland in 2017, Solar Foods is listed on the Nasdaq First North Growth Market Finland. Learn more at www.solarfoods.com and investors.solarfoods.com.
About Ambrosia Collective
Ambrosia is a premium performance nutrition brand built at the intersection of science, taste, and real-world results. Known for its relentless focus on formulation integrity, Ambrosia creates products that go beyond trends, prioritizing clinically backed ingredients, transparent dosing, independent testing, and flavors that people genuinely look forward to using every day. From athletes and high performers to everyday individuals committed to better health, Ambrosia exists to raise the standard of what nutrition supplements should be: effective, enjoyable, and uncompromising in quality. https://ambrosiacollective.com/
